Many people look at that old Steinway Piano that grandma bought back in the 1920s or before and think, what should we do with this? Should we sell it as is, or should we restore it? If the piano is in rebuildable condition, you might just have an investment grade product sitting in the corner of your house!
Well, I’m going to tell you that not only is it better to restore that piano–it is a better investment than Wall Street! That is right. Better than Wall Street. I’m going to use a real example from our website. Without identifying which piano is on our site, (www.American-Steinway.com) we have an older (before 1900) piano that was purchased by (we’ll call him our) “Smart Investor” for under $10,000 that needed a lot of work. We hired (and use only) Steinway Trained technicians and Master Craftsman that used only genuine Steinway parts (some from Hamburg, some from New York) to repair, replace, and rebuild this beautiful Steinway piano. We also chose one of the very best Steinway trained Master Craftsman, trained by one of the best soundboard rebuilders ever (trained at Steinway and Sons Factory in New York) to install a new sound board in it. Our total cost of restoration was about $23,000. So now, our “Smart investor,” has about $33,000 in this piano, which has been rebuilt from top to bottom. Not only does it look so beautiful because the brand new restored exterior that brings out the glory of the old wood, it plays like the best of any Steinway you will ever see or touch, and sounds absolutely marvelous. So this rebuilt and completely restored old Steinway Piano that was worth about $10,000 looks, feels and sounds like a $75,000 new Steinway Piano. No, better than new. Why? Because it has something a New Steinway Piano cannot give you—antique value, and that undeniable, but inexplicable quality of an older piano–depth of sound that only comes with the age of a piano.

So what is the $33,000 worth as far as the return of investment? About $65,000 retail. That is correct. In just over six months, grandma’s old Steinway sitting in the corner changed from under a $10,000 old, unplayable piano, to a gem that is worth $65,000, or more accurately, a $32,000 return on $33,000. Ah! You say, but you haven’t sold it yet! That is correct. Ok, let’s talk real numbers. Our investor wants to “turn” his money, so he says, let’s sell it quickly—in one month or two. So, he drops the price, say, $20,000. $20,000? Yes, and he still makes a stunning $12,000 on $33,000 in less than year. In fact, he can do this over and over again. And it actually only took just over 6 months from start to finish.

Try doing that consistently on Wall Street, and you’ll know you would be on the front pages of every newspaper.

So again, how do you do that with an old Steinway Piano? It is as simple as the example above. Take a look at our site, do the math, and call our number. Invest with us!

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