It was in Shakespeare’s Romeo and Juliet where we first heard the line spoken by Romeo who said: “What’s in a name? That which we call a rose/ By any other name would smell as sweet…”         

What does all this mean for us? It means that it matters what something is, not what it is called.  So what does this have to do with pianos?   Especially “used” Steinway Grand Pianos?  The only kind we trade at www.American-Steinway.com? 

Well it means just about everything!  You see, the word “used” in our society, sounds old, decrepit, wasted, and ready to be discarded.  We could sit here and fret about the lack of respect some “old” is, and how we tend to look at society’s older people as used-up.  But with pianos, this isn’t necessarily the case.  “Used” doesn’t have to have such a negative connotation.  And especially with pianos—it is just a cliché for saying that is has been played and/or owned by another owner.  That is all.  It doesn’t mean useless or ready to be pitched out.  And if you really begin to think about it, it isn’t like an automobile, where once it is off the car lot, the value begins to fall precipitously.  No in fact, the opposite is true with Steinway Pianos.  As the Steinway piano becomes more “used”, it ages not just graciously—but rather, it becomes more valuable.

So in this sense, “used” is not only not bad, it is good!  A used still has excellent resell value.  It can be rebuilt and then made to be even more valuable than its un-rebuilt Steinway neighbor.  It can be left alone for many years, and then brought back to life and sound so wonderful—with that aged, luscious sound that was only possible after many years of waiting.

So one must not think of used as the end of the line for a beautiful Steinway.  Rather, one should think of it like an antique in that it will become more valuable over time. 

What do you think of when you hear the word “used”?  We all try to use euphemisms to help us through this term, even in the piano business.  We don’t always call older pianos “Pre-owned”, but we do say, “original condition”, “needing to be restored”, “time-traveler”, and other such words to help us understand the condition of the Steinway piano, but in reality, all of these words point to the same thing—a piano that is not new.  But again, let’s not get caught up in what is a name….for a Steinway piano called by any other name, would be as sweet, and as luscious, if not even more so, than its newer counterpart!  So go ahead—find that “used” Steinway Piano you have been looking for—and get not just a beautiful piano that sounds wonderful, get yourself an investment that will continue to appreciate and grow over time.   What a beautiful way to say “used”!

So next time you are shopping for a used Steinway piano, don’t forget to take a look at www.American-Steinway.com where there are hundreds of used Steinway Pianos to choose from. While browsing this site, think not just of the beautiful sound of the piano, but also the timeless touch that has occurred because it has aged over the years.  Forget about all of the negative connotations you may have learned over the years.  Forget about the thought of repairs and restoration.  But instead, just consider that the value of this piano is actually better than a new piano, and the older it is, consider that the potential value is better than ever.  Used Steinway Pianos.  What a wonderful sound to it, no?

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